HI, I’M NATALIE.
A DESIGN LEADER, SPEAKER, COMMUNITY BUILDER & MENTOR.
I LEAD PLATFORM & DATA DESIGN TEAMS AT CAPITAL ONE, CO-FOUNDED NYC CHAPTER OF THE SERVICE DESIGN NETWORK, WON AN AWARD ON GLOBAL STAGE FOR COMMUNITY EVENTS, AND PROVIDE MENTORSHIP ON ADPLIST.
HI, I’M NATALIE.
DESIGN LEADER, SPEAKER & MENTOR.
I LEAD PLATFORM AND DATA DESIGN TEAMS AT CAPITAL ONE, CO-FOUNDED NYC CHAPTER OF THE SERVICE DESIGN NETWORK, WON AN AWARD ON GLOBAL STAGE FOR COMMUNITY EVENTS, AND MENTOR FOR ADPLIST.
More About Me
I bring deep expertise in design leadership, strategy, service design, UX, and organizational design—shaped by a career spanning startups, agencies, and enterprise environments. My work focuses on solving complex, high-stakes problems at the intersection of human behavior, data, and technology—elevating both customer and associate experiences across products, platforms, and services. I’ve built and led high-performing teams, facilitated large-scale alignment with groups of 100+, and mentored designers at all levels. Whether scaling design practices, aligning cross-functional leaders, or coaching emerging talent, I thrive on growing both people and design’s impact.
Outside of work, I’m a lifelong learner who finds joy in teaching, cooking, sailing, exploring NYC, and geeking out on topics like AI, complexity theory, and systems thinking. I also keep grounded through regular yoga practice and community connection.
LEADERSHIP EXPERTISE
TEAM VISIONING
I lead teams through redefinition of vision, mission, portfolio scope, workstream definition, resourcing, and budget conversations through partnership with executive leadership across the business–often in product and technology.
ENGAGEMENT STRUCTURING
I work with leaders across product, technology, and other subject matter expertise to align organizational structure, routines, and various working approach toward the vision. Ultimately I help teams work smarter to achieve their goals.
DESIGN METHODS COACHING
Whether I am helping teams see the value of design through tactical work conducted by designers or standing in front of a classroom I am always advocating for design and research as well as pushing best practices.
RESEARCH & STRATEGY
I oversee designers and non designers in their approach of planning, conducting, and making sense of research. I further offer support around how that research refines, or redefines, strategy and prioritization of work.
CO-CREATION & TESTING
I oversee designers and non designers in their approach to continued development, or first time development, of services, products, and platforms through various co-creation, exploratory, and evaluation methods.
FEEDBACK & ITERATION
I oversee designers and non designers in their approach to define success metrics, collect feedback, and strategically iterate upon products, services, and platforms. I collaborate with other leaders on overall strategy.
Projects
Presentations
Cities
Workshops
Flights
Courses Taught
Industries
Sketches
MY WORK
An overview of example work is depicted here. For details, contact me for the password. Further public insight on my skillset and experience, can be found within Capabilities and Resume pages.
GET IN TOUCH
Have an idea or a project? Lets build something together.