Research allows us to design with confidence. It helps us bulletproof our ideas. We should not be afraid of it or how it influences our designs. Research makes our work stronger and our solutions more real.
Translating our research into meaningful insights is key. Research insights provide the foundation for our design solutions.. The stronger our synthesis, the stronger our design recommendations.
Anyone can come up with a “cool” concept, but a realistic concept that fits within project requirements is paramount. Specifications don’t have to be the enemy, they can challenge us to be better.
This is when what we are designing begins to become real. We put all our work into one holistic solution. A prototype can range in format – the key is that it is fleshed out enough to be vetted and tested.
As overused as the phrase is, it is absolutely valid – test early and test often. Changes to the design become more costly down the pipeline so the sooner any sort of testing can be done the better.
I don’t believe that a project is “finished” after launch. Even if everything was done right throughout the project lifecycle, there is still room to refine the, now living and breathing, solution.